Today, I finally pushed the button on a crowd-funding campaign with Indiegogo.com to help put “Some Comfort” out into the world. For years since I left A&M Records I’ve released cds independently and have never properly put them out……..other than out of the back of my truck…….so, today, I’m trying to change that.
“Some Comfort” is the CD that I wish I could have made back when I had the big machine behind me, but I wasn’t capable of writing a record like this when I was 23. Now I need your help getting it out into the world.
“Some Comfort” was crowdfunded by my friends and fans. I originally asked for $25,000 to complete the record and provide a marketing budget. I got half of that amount – and was grateful for what I received. So I made the record, and then took it on the road and sold it at live shows on the 50 States in 50 Days tour, and across the UK.
As an artist, I feel like “Some Comfort” is the best CD I’ve ever done. We also made a video with a guest appearance from Cory Oliver, the girl who was in my first video for a song called “Red-Blooded American Boy.” We mixed footage from the two videos together.
She looks better than she did 20 years ago.
But it is a darn good video/concept. I know there are radio stations that will play the record, writers who will write about it, and video outlets like Great American Country, CMT, and CMC in Australia, that will play the video. We just need to get it to them. That takes money.
I have a plan. But to execute it, I need the help of my friends and fans.
So I’ve put together a bunch of perks, including digital downloads of some live tracks from the last 50 States in 50 Days tour, signed copies of the “Some Comfort” CD, a face-to-face Skype concert for a fan/fans, and options for a house concert. Concerts can be acoustic or with a full band. It is sort of like having me be a human CD player for you and your friends – in your living room. You don’t have to drive anywhere, parking is free, and the bathroom line is short.
You probably have a few questions. I bet I can guess a few of them:
You finished “Some Comfort” two years ago. Why do this now?
Well, I fell short of my goal before, and I hate asking for money. So I sat on the idea. The bottom line is, I can’t move forward with any more music if I don’t give a fair shot to the record that I feel is the best record I’ve ever done. That means a full-on marketing campaign to radio, journalists and video outlets. I have to do it. So, I’m coming to the community of folks that have given a crap about me for the past 20 years, and asking you to get involved. I need you. View perks now.
How will the perks be fulfilled?
We are coming up on Christmas and the campaign runs until Dec. 18th. I will send out CD orders as they come in. For house concerts, I will communicate directly with anyone who goes with that option. We can put our heads together on a date. Same approach for a Skype concert.
Timing: Christmas is coming up. The bottom line is you are going to have to stuff someone’s stocking. If you like the music, then help me spread it around by stuffing someone’s stocking with a “Some Comfort” CD! Or two, or three. Think of some friends that might like the music and give them copies!
The Digital Tracks Perk: The 11 live songs were recorded during the 2012 50 States in 50 Days tour with the angelic Ruth Trimble singing backup and playing piano, and Andrea Zonn guesting on vocals and fiddle. Here is an example of “Another Long Story” from those recordings.
Why is a house concert is the perfect perk?
I’m the only human being to have completed four 50 States in 50 Days tours. Plus, I’ve done house concerts as far away as the Outback of Australia. I show up. If you choose the $500 weekday option, you could partner with five friends. Each of you can pony up $100 and BOOM – i’m there. You can even charge admission or take donations at the door to recoup your costs. Same for the $1,200 option or $3,500 option. You could either pay outright and have a cool evening for your friends, or partner with a couple of friends. I show up with a small sound system and we have a fun evening filled with music and laughter in the comfort of your own home, or some other appropriate performance space. I LOVE doing house concerts.
What is the marketing plan?
Basically, I want to hire a promoter to take the CD to Americana radio. I also need help with publicity, and servicing the video to the video outlets. This is the breakdown:
1) 1,000 copies of Some Comfort Pressed: $1,500
2) A promoter for a 12-week push to Americana radio. I have one of the best in mind: $4,000
3) A publicist to work “Some Comfort” to press. Again, one of the best is already a fan, but he has to feed the family. He is willing to give me a discounted rate: $3,000
4) 900 copies mailed to radio and press outlets at $2 per copy: $1,800
5) 900 padded envelopes: $900
6) Converting the “Some Comfort” video into the type of file that will be accepted by video outlets like CMT and GAC: $1,000
7) Video promoter: $2,500
8) This is a barebones budget, so I’ve added in the cost of running this campaign on Indiegogo, which could be anywhere from 7% to 12% depending on whether I get fully funded. So, the cost could be as much as $1,764.
From my years in Nashville, I have people in mind who are the best in the business to help me get “Some Comfort” out there.
So please check out the perks and pick one. Help me get this CD out there to the world! If you can’t help financially, then please share this campaign to your Facebook wall, or Tweet about it. Also, you can join the team to help get the word out on Facebook.
Here is the “Some Comfort” video, co-starring Cory Oliver from my first ever video when we were both 23 years old. 20 years later she agrees to co-star again.
Please check out the campaign on Indiegogo to see if there is a perk you would like to take part in?
Recording “Fear Nothing” on A&M Records, 1993.
Recording “Some Comfort”…….2012.
The campaign ends on Dec. 18th, so help me write the next chapter………….view Indiegogo Campaign.
If you are on Facebook……please leave a comment below with why your friends should pay attention to this campaign?